The Most Rational Choice for a Smart Department Store – GrowSpace
As major retail companies accelerate their digital transformation (DX), digital mapping technology is emerging as a key solution in the retail industry. Leading retail brands such as Shinsegae Department Store and Hyundai Department Store are actively utilizing digital maps to enhance customer shopping experiences and maximize operational efficiency. GrowSpace plays a crucial role in this transformation by providing digital mapping solutions and supporting the smart evolution of retail spaces.
In this article, we will explore the impact of digital maps on the retail industry and how GrowSpace is driving DX innovation.

GrowSpace’s Digital Mapping Technology
GrowSpace supports the smart evolution of retail spaces through its digital mapping solutions.
Here are some key features:
✔ Indoor navigation → Helps customers easily find stores inside department stores and exhibition venues.


✔ Multi-floor support → Provides optimal routes, including elevators and escalators.


✔ QR code-based accessibility → Users can access digital maps simply by scanning a QR code, without needing to install an app.


✔ Real-time information updates → Provides live updates on store details, seminars, and event schedules.

Spaces Where GrowSpace is Implemented
Currently, GrowSpace’s digital mapping solutions are in operation at large multi-purpose spaces, including COEX, Hyundai Department Store Duty-Free at Trade Center, and Incheon Airport Duty-Free, as well as at various exhibitions.
Hyundai Department Store Duty-Free, Incheon Airport

Large-Scale Multi-Purpose Shopping Mall – Starfield COEX Mall

More than 21 Exhibitions

How Digital Maps Are Transforming the Retail Industry
The DX (Digital Transformation) revolution powered by smart digital mapping technology is becoming a key factor in creating new competitive advantages in the retail industry. GrowSpace aims to optimize store operations, enhance customer experiences, and drive data-based marketing innovation through its digital mapping solutions.
📈 Market Growth Outlook at a Glance
- The digital mapping and smart retail technology market is expected to exceed $300 billion by 2026.
- The global Indoor Positioning and Indoor Navigation (IPIN) market is projected to grow from $4.985 billion in 2019 at a CAGR of 33.02%, reaching $20.763 billion by 2024, positioning itself as an essential technology in large-scale offline retail spaces.
The Core of Retail DX Innovation – GrowSpace’s Digital Maps
GrowSpace’s digital mapping solutions offer personalized shopping experiences, optimize store operations, and enable data-driven marketing. Moving forward, we plan to integrate advanced IPS (Indoor Positioning System) technology to provide even more precise location-based services, accelerating digital transformation in the retail industry.
This transformation goes beyond mere technology adoption—it revolutionizes customer interactions and opens opportunities for new business models. By leveraging digital maps, retailers can better understand customer needs and provide tailored services to strengthen their competitive edge.
In conclusion, GrowSpace’s digital mapping technology is a key driver of retail DX innovation and is expected to continue evolving. Stay tuned for GrowSpace’s journey in shaping the future of the retail industry and enhancing customer experiences!