Seoul, Newswire – FREEGROW (CEO Kim Young-sik) has officially launched ‘Grow Maps’, an advanced indoor navigation app that provides real-time route guidance within large and complex facilities.
Grow Maps offers a seamless indoor navigation experience, allowing users to find stores, access facility information, engage with a community, and receive exclusive offers—all within a single app. With the growing number of large commercial complexes, the need for accurate indoor navigation has increased. However, traditional GPS-based navigation systems do not work indoors due to technical limitations. Recognizing this gap, FREEGROW introduced the beta version of its indoor navigation app, ‘EGG Map,’ in October 2022. After gathering user feedback and continuously improving the product, the company has now officially launched Grow Maps in April with an enhanced user experience and expanded features.
Grow Maps enables real-time indoor navigation using a proprietary algorithm based on magnetic field data, ensuring precise positioning without requiring additional hardware installations. By leveraging various smartphone sensors, Wi-Fi, and Bluetooth, along with magnetic field and radio wave data, Grow Maps constructs accurate indoor maps, making indoor navigation more intuitive and efficient.
The app provides detailed navigation for all facilities within large complexes, including retail stores, amenities, emergency exits, and parking lots. Users can explore categorized store listings, pop-up events, and promotional information at a glance. Additionally, Grow Maps offers personalized recommendations, such as discount coupons, special deals, and event notifications, based on users’ locations. The app also includes an anonymous community feature, allowing visitors to share real-time insights and discussions with others inside the same facility.
Currently, Grow Maps is available at COEX in Gangnam, Seoul, with plans to expand to major commercial shopping centers nationwide.
Kim Young-sik, CEO of FREEGROW, stated, “Through a strategic expansion plan, we aim to introduce Grow Maps across major shopping complexes in Korea, offering users a seamless and convenient indoor navigation experience. Additionally, we will explore collaborations with commercial facility operators to enhance location-based data analytics services.”
About FREEGROW
FREEGROW is an IT venture company specializing in precision indoor positioning services based on magnetic field data, providing location tracking solutions for GPS-inaccessible environments. With its cutting-edge technology, FREEGROW has developed and launched Grow Maps, a smart indoor navigation app currently available at COEX in Seoul.